A father has sparked uproar after posting a video of himself eating his wife's placenta with an English fry-up breakfast a week after his baby boy was delivered .
Ross Watson, 32, even added pepper and brown sauce to the placenta, declaring that it was "edible and nutritious".
In the video, Mr Watson sits down at a dining table with a raw piece of placenta on a plate, a plate of cooked placenta and a normal English breakfast plate of beans, sausages and toast.
"I've always said I'm going to eat my wife's placenta," he said in the clip. It's definitely better cooked. Nine months in the cooking and about 10 minutes in the eating. Cheers!"
Watson, of Darlington, County Durham, later posted the clip to Facebook, saying it tasted like a bad steak as the video went viral and was viewed almost 20,000 times.
One responder posted a Hannibal Lector meme saying: "Dr Lector here, I approve this message."
Another replied: "I'm no a fussy eater but just nooooo. You're practically a cannibal."