Would you go to this kind of gym? A woman's exposed buttocks is probably the last thing you'd expect to see in a car park, or even bill board advertising a gym.
UFit Gym, in Cardiff, Wales has provoked the wrath of its members and women folk in general with this 'cheeky' advert featuring an image of a woman's round bum, alongside the text "there's better things to be stuck behind than the car in front".
The ad has prompted a massive social media backlash after people accused it of sexism and
I am going to keep tweeting this sexist advert from my gym, @ufit_fitness, so that lecturers in #sexist advertising can find it easier. pic.twitter.com/hNEkDiFC4n— Alice Gray (@AliceJaneGray) October 2, 2016