Footballing hunk David Beckham has been dropped as the face of H&M - and replaced with a younger model. The clothing brand has replaced the fit 41-year-old with Grammy Award-winner The Weeknd .
Becks has been the face of H&M's menswear range for the last five years, but the relationship has come to an end.
The tattooed hunk, who is married to Spice Girl turned fashion designer Victoria Beckham , regularly posed in underwear and swimwear for the brand.
Since 2011, Beckham has modelled H&M's Bodywear collection including a selection of underwear knitwear, suits and raincoats.