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Xiaomi Launches In Africa To Compete Against Tecno, Itel And Infinix

A couple of months ago Xiaomi Global Spokesman Donovan Sung made a post about their new store that launched in Spain and also asked for suggestions on where they should launch their next store and here’s what he said:



This means the expansion of Xiaomi had been on the cards for a while.

If you have been following up Xiaomi for a while, you would know that they tend to compete on the foreign market rather than their home country China due to the congestion.

Now, the company is looking to take things to the next level and come to Africa. On Sunday, Xiaomi announced the establishment of their African Regional Department and Wang Lingming (Xiaomi’s VP) was appointed as the manager of the department.



At the moment, in Africa we have over 1.2 billion people but the smartphone usage isn’t really too high and many people still use feature phones and because of this some phone brands don’t really do well in Africa. At the moment Transsision Holdings rules the African smartphone market with its three brands – itel, TECNO, and Infinix ranking at the very top in Africa in terms of market share.

In 2019, the Africa will become one of Xiaomi’s main pioneers in their international business, and their biggest rival here is Transsision Holdings.


What I Think About Xiaomi Coming To Africa



Xiaomi has everything it takes to succeed in Africa especially if it starts off with its recently established Redmi Brand. Redmi already have one of the core features that is missing in all the Transission brands – high quality specs at a low price. You can see how successful the Redmi Note 7 has been so far and we can guess how much the price would have been if it was a Transission product.

Transsision basically takes advantage of the mid-range and low-end smartphone market which is a strong competitive ground for Xiaomi. I believe this would also boost competition among the two brands.

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